Mission and Strategy
USAHello helps immigrant communities thrive with trusted information and accessible resources.
Vision
We envision a future where all people have the knowledge, agency, and opportunity to participate in an inclusive democracy rooted in shared prosperity and a deep sense of belonging.
Values
Agency: We believe in immigrants’ ability to make decisions that are right for them.
Accessibility: We remove barriers to understanding by making our resources clear, multilingual, mobile-friendly, easy to find, and free.
Relevance: We respond to real-time needs and policy shifts with timely, actionable information that reflects lived realities.
Integrity: We prioritize accuracy and clarity, actively counter misinformation, and uphold trust in all we share.
Belonging: We recognize that fear and disorientation are part of many immigrant journeys and work to replace that with safety, dignity, and connection.
Respect: We engage from a place of appreciation for the capacities, resilience, and lived experiences of immigrant communities.
Our Strategic Priorities (2025–2028)
At a time of escalating fear, policy shifts, and disinformation targeting immigrants, USAHello is meeting the moment with clarity and resolve. Our work is rooted in the belief that accurate, relevant, and easy-to-use information strengthens agency, reduces harm, and creates a foundation for belonging and stability.
Over the next three years, we are pursuing three mutually reinforcing strategic goals. Each is paired with key outcomes that will guide our work and mark progress toward our long-term vision.
Equip underserved immigrant communities to navigate U.S. policies and systems with credible, clear, and actionable information.
- Deepen impact with state and local information hubs to ensure immigrants have access to information that is timely and relevant to their local experience.
- Diversify our dissemination tactics to reach people where they turn to first for trusted information on social media platforms and messaging apps.
Strengthen the safety and resilience of immigrant communities through knowledge- and skill-building.
- Launch a digital literacy and safety online learning series to prepare immigrants to safely engage online, avoid misinformation and scams, and protect their privacy.
- Build resilience and increase community safety with practical skills courses to address systemic challenges and risk.
Improve the information ecosystem for immigrants in the United States.
- Disrupt misinformation by actively monitoring and responding to dangerous and/or misleading narratives in non-English online spaces while developing better tools and insights to protect communities.
